Privacy politics

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from darkpotion.com (the “Site”).

📋 Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device.

As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – small data files that are placed on your device or computer and often include an anonymous unique identifier.

  • Log files – track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card details or other accepted methods), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

💡 How We Use Your Personal Information

We use the Order Information that we collect to:

  • Process and fulfill orders placed through the Site

  • Manage payments and arrange shipping

  • Send invoices and order confirmations

  • Communicate with you regarding your purchase

  • Screen orders for potential risk or fraud

  • Provide you with information or advertising relating to our products or services (in line with the preferences you’ve shared with us)

We use the Device Information that we collect to:

  • Help us screen for potential risk and fraud (in particular, your IP address)

  • Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site)

  • Assess the success of our marketing and advertising campaigns

🤝 Sharing Your Personal Information

We share your Personal Information with third parties to help us operate our online store:

  • Shopify: Our store is built on this platform. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy

  • Google Analytics: Helps us understand how our customers use the Site. More info here: Google Privacy. You can opt out of Google Analytics here: Opt-out

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as subpoenas or court orders), or to otherwise protect our rights.

🎯 Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here: Opt-out.

🚫 Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

⚖️ Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted.

If you would like to exercise this right, please contact us using the details provided below.

Additionally, please note that your information may be transferred outside of Europe, including to the United States and Canada, for order processing and operational purposes.

🗂 Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.

🚸 Minors

The Site is not intended for individuals under the age of 18.

♻️ Changes

We may update this privacy policy from time to time to reflect changes to our practices, legal requirements, or for other operational reasons.

📩 Contact Us

For more information about our privacy practices, or if you have questions or complaints, please contact us at: